Last Modified: April 28, 2021
EQUINE GUIDANCE and “you” and “your” refer to you.
INFORMATION WE MAY COLLECT
To use the Site you are not required to process any account registration. If you sign up where indicated to receive communications from Equine Guidance, we will collect your first name and email address to sign up to receive updates and marketing and other communications from Equine Guidance. We may also collect additional personal information such as your address and credit card information for purchases of products or services, if and as provided. We also collect information on our Client Intake Form if you elect to request services. This information includes detailed personal information including contact information as well as medical and health history information such as prior and current medical treatments and medications. All such information is collectively referred to herein as “Personal Information.” You may be asked to supply certain information relevant to purchase you make through the Site, including, without limitation, as applicable, your name; your contact information; address and phone number; your credit card number; the expiration date of your credit card; and your billing address. We may use third parties to process your payment or process your account registration. You may also elect to access the Site’s “In the “U” of the Horse’s Shoe: Six Holes, Six Nails, and Six Steps to Healing.” To download this PDF to learn six ways horses inspire and support personal growth you must provide your first name and email address to subscribe.
If you are inquiring regarding speaking or media opportunities we will collect your name, email, and phone along with the information sent in your inquiry.
In addition, we may collect limited Personal Information and certain other information automatically, including, but not limited to, your IP address and a determination of your location with the utilization of geolocation; the operating system you use to access the Site; the type of Internet browsers you use; information about the way you use the Site; information associated with your Internet service provider; the content you view and/or download, search terms you enter, features you use, and the date and time of your visits to the Site.
HOW WE USE YOUR INFORMATION
We may use the information and/or Personal Information we collect from you to do such things as:
Facilitate your use of the Site;
Offer products, information, links, updates, and services that may be of interest to you;
Respond to your questions; analyze use of and improve our Site;
Identify and protect against misuses of our Site;
Screen our orders for fraud or other risks;
Allow our third-party providers to assist you with purchase and delivery information, including, but not limited to, providing you with purchase confirmation;
Process or follow-up regarding your request for services;
As required by applicable health laws and regulations; and
DISCLOSURE OF INFORMATION
We may share aggregated, non-personally identifiable information about you with third parties. This information is anonymous, statistical information that reflects usage of the Site and does not include your Personal Information. We may use your email address to send messages relating to topics such as our company or products news from which you will have the ability to opt-out by following the instructions in such communications.
We will not share your Personal Information with others, except as indicated below.
3. We may disclose your Personal Information in connection with a merger, acquisition, or liquidation of Equine Guidance or sale of certain assets, to any third party involved in such transactions, including those who may be located outside the United States, and in connection with business negotiations with respect to any such transactions.
PAYMENTS, APPOINTMENT PROCESSING, AND REFUNDS
Cancellations made 45 days prior to arrival date receive a full refund.
Cancellations made 30 days prior to arrival date receive an 80% refund.
Cancellations made within 30 days of arrival date are not eligible for a refund. The appointment may be rescheduled on a date within 12 months of the original session date with 85% credit towards the new session.
Cancellations made within 15 days of arrival are not eligible for a refund. A credit of 50% towards a rescheduled session within 12 months of the original session date.
For any products sold through third-party retailers, all refunds and exchanges should be handled directly through the applicable third-party retailer that the product was purchased from and pursuant to their specific terms and instructions. Products purchased through a payment provider are also according to any terms and conditions, policies, and any instructions.
COOKIES, CLEAR GIFs, AND USAGE DATA
Like most websites, we may track use of the Site so we can analyze usage patterns and improve our Site. The technologies we use to monitor the Site’s activity may include cookies and clear GIFs, among others. A cookie is a small text file that may have a unique identifier, and resides and may be stored, among other places, on a user’s computer for record keeping purposes and emails we may send you. Through the use of a cookie, we may automatically collect information about your activity on the Site, such as the pages you visit, the links you click, the searches you conduct, and the date and time of your use of the Site. For security purposes, we will encrypt any usernames, passwords, and other user member account-related data that we store in such cookies, if and as applicable. We may allow third-party providers to serve cookies from the Site to allow them to assist us in various activities, such as analysis and research on the effectiveness of the Site, content and potential advertising. Any information that these third parties collect via cookies and web beacons is not linked to any Personal Information collected by us. Cookies may be persistent or stored only during an individual session.
You may delete or decline browser cookies on your computer by changing your browser settings. (Click “Help” in the toolbar of most browsers for instructions.) If you do so, some of the features of the Site may not function properly.
Clear GIFs (a.k.a. web bugs, beacons, or tags) are small graphic images placed on a web page, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message. We do not use clear GIFs to collect Personal Information about you; however, we may use clear GIFs to capture statistical usage information for our Site or the services and products offered through the Site. We may correlate this information to a user to personalize the user experience and for statistical analysis of user experiences on our Site.
We also maintain log files that contain IP addresses. In general, we may use log files to monitor traffic on our Site, to troubleshoot technical problems, and to report aggregate information to our potential advertisers. In the event of user abuse of our Site, however, we may block certain IP addresses or console IDs, as applicable. If available, IP addresses and console IDs may be used to personally identify you in order to enforce our Terms.
SOCIAL MEDIA WIDGETS AND LINKS – Facebook, Twitter, Pinterest, YouTube, Instagram, and LinkedIn
We may embed social media widgets, such as Instagram, to allow you to see things like the latest five posts on the footer of every page of the Site, as applicable for each potential social media widget. These widgets may collect your IP address, your web browser user information, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the widget, including correlating your applicable social media account with whatever action you take within the applicable widget (such as e.g. “liking/sharing/recommending” our webpage), if you are logged in to such applicable social media. We may also link to social media sites for Equine Guidance specific channels and content on such social media sites.
We take the safeguarding of your Personal Information seriously. We employ reasonable security measures to prevent or reduce the risk of disclosure of such information and Personal Information. Any Personal Information will be encrypted with industry standard security such as Secure Socket Layer (SSL). If accessing the Site through your computer, while on a secure page, the lock icon in the address bar of your internet browser becomes locked, as opposed to un-locked, or open, when you are just ‘surfing’. While we strive to ensure the safety and security of your information, no security measures are perfect or impenetrable. To protect the confidentiality of your Personal Information if you elect to register an account, you must keep your password confidential and not disclose it to any other person. Please advise us right away if you believe your Personal Information has been compromised in any way.
WEB LOGS AND OTHER FORUMS
The Site may offer web logs, web postings, bulletin boards, chat rooms, newsgroups or other forums which permit users to post content such as product reviews or interact online. Any Personal Information or other information you transmit or post online will be made public and Equine Guidance cannot control nor is it responsible for the use any third party may make of such Personal Information or other information.
We may use a third-party technology to remarket our Site based on your behavior while using this Site. Note that if used only non-personally identifiable information would be used in this process. This means that depending which pages you visit on the Site, your browser can become part of an audience, thus be exposed to our ads though third-party ad networks (including Google) across the Internet. You can opt out of being included in remarketing by visiting the Network Advertising Initiative opt-out page. If you agree to receive promotional offers on our products, we may provide your name and email address to our partners so that they can send you such promotions.
We do not knowingly or intentionally collect any Personal Information from anyone under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at email@example.com. If we become aware that a child under 13 has provided us with Personal Information, we will delete such information.
In the event Equine Guidance goes through a business transition, such as a merger, acquisition by another company, or sale of a portion of its assets, your information, including your Personal Information will, in most instances, be part of the assets transferred.
INTERNATIONAL DATA TRANSFERS
LIMITATION OF LIABILITY AND TERMS
MODIFYING YOUR INFORMATION
You may unsubscribe from any emails using the link provided in any such email. If applicable, you may log in to your account at any time to modify the information you provided when you created it. If you request that your account be deleted, we may still maintain historical information about your account and any transactions in which you have participated.
RESPONSE TO DO NOT TRACK SIGNALS
We do not track our customers over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (“DNT”) signals. However, some third-party sites and mobile applications do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites or mobile applications, your web browser may allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.